Who Is Latrice Rogers?
Latrice Rogers isn’t just another beauty boss—she’s a walking testimony that hustle, heart, and a solid plan can change everything. Best known as the founder of Goddess Lengths Virgin Hair Bar and a star on OWN’s Belle Collective, she has made waves in the beauty industry—and her bank account shows it.
Key Takeaways
| Focus Area | Details |
| Net Worth (2025) | ~$10 million |
| Business Name | Goddess Lengths Virgin Hair Bar |
| Known For | Beauty entrepreneur, Belle Collective star |
| Big Break | $1M in first year of business |
| Signature Product | Premium virgin hair extensions |
| Social Impact | Scholarships, real estate, mentorship |
What Is Latrice Rogers’ Net Worth in 2025?
Estimated Net Worth: $10 million
Rogers built her fortune by mixing quality hair products with top-tier branding. What started from her car’s trunk is now a multi-million-dollar empire.
Where does her income come from?
- Sales from Goddess Lengths Virgin Hair Bar
- Retail stores and vending machines across Mississippi
- TV income from Belle Collective
- Real estate investments
- E-book sales & digital resources
- Paid partnerships and social media influence
Her Backstory: From Biology to Beauty Boss
- Education: Bachelor of Science in Biology, Jackson State University
- First job: Office Depot, $8/hour
- Side hustle beginnings: Selling virgin hair from her car in Target’s parking lot
- First big success: Made over $1 million in her first year of business
“I took $300 and turned it into an empire. I want people to know—dreams are real if you work smart.” – Latrice Rogers
How Did She Build Her Business?
2013 – The Launch
Rogers invested $300 in hair bundles and sold them from her car. She built customer trust with quality products and personalized service.
2014 – First Storefront
She rented a $200 retail space and turned it into a hot spot for hair lovers in Mississippi.
Now – A Full-Fledged Empire
She owns multiple stores, has vending machines for hair products, and launched beauty vendor e-books to guide others.
Goddess Lengths Virgin Hair Bar
A beauty destination offering:
- Premium virgin hair extensions
- Wigs, bundles, closures
- Branded haircare and edge control products
- Entrepreneur starter guides
Fame Through Reality TV
Rogers shines as one of the standout cast members on OWN’s Belle Collective. The show highlights successful Black businesswomen in the South—and her fierce yet humble personality has made her a fan favorite.
Her screen time doubled as free advertising, attracting thousands of new customers.
Personal Life Snapshot
- Marital Status: Married to Clifton Rogers
- Lives in: Mississippi
- Instagram: @latricerogersofficial
She’s all about family, balance, and community uplift.
Giving Back & Building Legacy
Latrice isn’t just about glam—she gives back through:
- Donations to local nonprofits
- Scholarships for young Black women
- Helping aspiring entrepreneurs launch their businesses through mentorship and commercial property rentals
In 2022, she purchased a 4,000 sq ft building to support other business owners.
Frequently Asked Questions (FAQs)
Q1: How much is Latrice Rogers worth in 2025?
Her estimated net worth is $10 million.
Q2: What is Goddess Lengths?
It’s her premium virgin hair brand, offering extensions, wigs, and beauty tools.
Q3: Is Latrice Rogers married?
Yes, she’s married to Clifton Rogers.
Q4: How did she start her business?
With just $300 and a passion for beauty, she sold hair from her car before opening a storefront.
Q5: What makes her brand different?
Innovation like hair vending machines, her vendor guide e-book, and exceptional quality.
Q6: What show is she on?
Belle Collective on the Oprah Winfrey Network (OWN).
Final Thoughts: Why Latrice Rogers’ Journey Inspires Us All
Latrice Rogers turned humble beginnings into headline-worthy success. Her story teaches us:
- You don’t need a lot to get started—just a plan, passion, and persistence
- Quality and customer trust build long-term brand value
- Giving back and lifting others is part of true success
